Digitally Native vs. Digitally Transformed

As AI-enabled applications continue to proliferate, we are seeing the last days of the Live Auction in the equipment industry. In the coming months and years, the use of the words “digital transformation” will continue to grow. There is a big difference between being digitally native vs. digitally transformed. It's more than just online bidding and being online. Digital native companies have digital in their DNA, it is the center of everything they do, everything has been structured around digital building blocks.  

What does that mean for bidadoo? 

It means processes are digital from the start, so they work better and are more efficient. It means systems are unified vs. siloed. It means information is all in one place, giving companies a complete 360 degree view of the customer so that marketing and operations produce better results. It means items ONLY live online - with HTML enabled descriptions that end-users can understand, trust, and transact with…. no funky printed catalogs or suggested in-person inspections of the best way to buy: “For the best buying experience, we recommend inspecting equipment in person.”

With our unified and advanced production systems, we can see where everything is and the associated status in real time. We can easily drill into each item and see its status both from an operations standpoint as well as a marketing standpoint. This is what enables us to get items inspected and live so quickly. And with the “Always On” nature of bidadoo and eBay, items sell fast, which means money in your pocket sooner.  

How does this impact sellers?

This also enables greater flexibility and transparency. We share information real-time with our Sellers via our bidadoo Seller Portal - we’ve always kept sellers fully informed and in control of their remarketing.

As a consignor, you not only see the status of all your items on a real time basis, but you can actually participate in the process through our self-inspection capabilities via SNAPSHOT by bidadoo - the same mobile capabilities that the bidadoo team uses. Once photos and video are taken, these flow into the professional production process just like all other listings.  

These are just some of the advantages of being digitally native. Properly produced items, promoted to eBay’s industry massive end-user buyer base, along with no buyer’s premium, means our consignors receive more money delivered sooner. Online, efficient, and digital every step along the way. bidadoo: we bring the auction to you.

About bidadoo

bidadoo is the largest and most trusted online auction company on eBay. With eBay's millions of active buyers around the globe, bidadoo provides professional remarketing for used construction equipment, rental and municipal fleets, trucks, and other capital assets to many of the world's largest equipment and fleet companies. Check out our weekly online auctions and Buy It Now marketplace at bidadoo.com/auctions.